Market Insights

Analytics, trends and practical recommendations on marketing, technology and consumers in Uzbekistan and Central Asia.

Digital Marketing in Uzbekistan: Trends and Opportunities 2025
Digital12 May 2025

Digital Marketing in Uzbekistan: Trends and Opportunities 2025

The Central Asian digital advertising market grows by 30% annually. We analyze key platforms, audiences and formats that work best here.

digitalUzbekistantrends
Read article
How a local brand can compete with international players
Marketing3 April 2025

How a local brand can compete with international players

International brands are coming to Central Asia. We tell you what strategies help local companies retain market share and win on their own territory.

strategybrandcompetition
Read article
Social media in Kazakhstan and Uzbekistan: comparative analysis
Analytics18 March 2025

Social media in Kazakhstan and Uzbekistan: comparative analysis

Instagram, TikTok or Telegram — which to choose for promotion? We publish data on reach, engagement and conversion for each platform in the region.

social mediaKazakhstananalytics
Read article
Performance marketing in local markets: specifics and tools
Marketing5 February 2025

Performance marketing in local markets: specifics and tools

Targeting in Central Asia works differently. We explain how to set up campaigns for local platforms, user behavior and advertising tool limitations.

performancetargetingROI
Read article